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40 over 40 Project

Celebrating the beauty and stories of the everyday woman in her 40’s, 50’s, 60’s & Beyond!


What's the 40 over 40 Project About?

It's Back!! I am very excited to be launching a second round of the 40 over 40 Project that I'm tagging "The BOLD Woman series". The first round was such a huge success that we had to go again by popular demand! It was a truly transforming experience not just for the 40 outstanding women that took part, but even for ME in ways I never expected!  This project is all about women over the age of 40, celebrating their individual beauty and uniqueness irrespective of colour, shape, size or background.


Maybe up to this point in your life, you've only tried to be who people expect you to be, giving so much to others and hardly giving to yourself - not taking the time to look within, but as you experience life more and walk into those beautiful years of 40 and beyond, you begin to see different, we begin to try to live a little and let go of people's opinions.  

Family, work, children, spouse these are all great and deserve your love and attention but so do YOU because you can't give what you don't have. This project is about celebrating YOU - your struggles, your victories, your scars, your tears and your freedom. You are a Brave Original Loving & Determined  (BOLD) woman and you should be celebrated!

I think our bodies are beautiful, and I think celebrating them and being comfortable in them - no matter what age you are- is important. There shouldn't be any kind of shame or discomfort around it.     -Jennifer Aniston

It’s time to celebrate yourself, your younger version was beautiful and so is your wiser version. Life is a journey and every stage should be enjoyed and celebrated, not tolerated. Everyone knows there is an undeniable connection between looking good and feeling good. Sometimes we self-sabotage and struggle to see the beauty other people see in us which is one of the things I love to do – re-introducing people to themselves through my lens. I have seen the true joy & change of perspective this entire experience brings to the several women I have photographed in the past and I'd love for you to have it as well

How much? What's included?


I’m offering this 40 over 40 experience for a special price of $450 (Valued at $950) . This fee of $450 covers all of the following:

A styling consultation in-studio or via Zoom

We’ll discuss all the details involved with the session – hair, makeup, outfits, styling, what to bring and all the little details

Access to client closet with gorgeous dresses free to use

At your styling consultation, you are welcome to go through the collection of beautiful dresses in our client closet to pick some pieces to complement your own clothes for the shoot.

Professional Hair & Makeup

On the day of the shoot, you will be treated like a queen with a professional makeup and hair styling from our amazing makeup artist

Two hour Luxury Portrait Session with up to 6 different looks

I’ll be directing you every step of the way during the photo session so that you’ve got nothing to worry about – this is one of the things my clients love most about me. Our job as a team is to help you feel comfortable and enjoy the entire experience.

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One 7×10 art print of your choice beautifully matted with the matching digital file

This is the most exciting part when you see it all come together. Immediately after your photo session, we will review your images. During the REVEAL you’ll see all your beautiful portraits and get to choose your complimentary image. 

You will have the opportunity to purchase extra images you love during the viewing where I will also show you different products.  What you purchase is entirely up to you - my job is to take the most beautiful images of yourself you have ever seen so you want them all. Please inquire about my product menu if you would love to purchase additional images.

VIP ticket to The BOLD Woman Gala

Once the project is completed and all 40 women photographed, we will be celebrating you and the other incredible women on the project with an exclusive Gala event tagged BOLD (Brave Original Loving Determined). It will be a night of fun, laughter, food, connection and inspiration as amazing women share their incredible journeys that will leave you inspired and motivated. CLICK HERE to get a glimpse of all the fun we had at the BOLD Woman Gala last year.


Feature in exclusive 40 over 40 Magazine

This was an absolute hit with everyone last year and it gets even better this round. Each participant gets featured on a page with their gorgeous portrait says a little about themselves. As a participant in the project, you truly are a celebrity - Taylor Swift has got nothing on you...haha! You get a complimentary copy of this gorgeous printed magazine with you (printed in Italy) and other BOLD women in it, how cool is that to have as a keepsake from this entire experience? 

Support a local charity

We will be fundraising for a charity during the Gala as we aim to back to our local community. Our charity of choice will be announced in the coming weeks.

In order to be part of the project, you agree to the following:

- Before and after Photos to be taken

- Participating in a guided 3-5 minute video interview about your experience

- One of your images from the project will be displayed at the Gala event

- Photos and videos taken may be used by us for promotional purposes - online and offline 

Why should You do this?

To do something empowering & transformational for yourself

To appreciate and cherish the beauty of the stage you are in and where you have been?


To pour some love back into yourself that you so freely give others

To acknowledge that self-love is ok

To just feel good about yourself and have fun

They say ife begins at 40, so own it and enjoy it! You're just getting started.

Here's what people are saying


Sheila, 54

 If you're wondering if you should go for it, just do it!  It was so easy with Abi posing and directing me every step of the way.

I didn't do anything special for myself when I turned 50, it was just a regular day and 4 years later I decided to do this for me

 The experience of having my photos taken by Abi, and even getting "ready" to have my photos taken was a really fun one.  She is happy, professional, personable and it was easy to relax and have fun. She helped me not feel nervous at all and the pictures were not at all what I expected! I hardly recognized myself!  I had had a hard few years, didn't always feel great about myself,  and I  felt like she put the sparkle back in my eye!

Want to see the rest of Sheila's gallery? 


First Round Participants - 40 over 40 Project