top of page

40 over 40 Project

Celebrating the beauty and stories of the everyday woman in her 40’s, 50’s, 60’s & Beyond!

(GREATER EDMONTON AREA)

Are you a woman in your 40s, 50s, 60s, 70's+?

It's Back!! I am looking 40 women over the age of 40 who want to empower themselves through a luxury portrait session. The first round was such a huge success that we had to go again and I am very excited to be launching a second round of the 40 over 40 Project . It was a truly transforming experience not just for the 40 outstanding women that took part, but even for ME in ways I never expected!  I am turning 40 this year and couldn't be more excited to challenge the narrative around beauty & aging and celebrating our individual uniqueness irrespective of colour, shape, size or background.

"I think our bodies are beautiful, and I think celebrating them and being comfortable in them - no matter what age you are- is important. There shouldn't be any kind of shame or discomfort around it."     -Jennifer Aniston

MEM_0045.jpg

Why should YOU do this?

MEM_1095a_edited.jpg
MEM_4780.jpg

To do something empowering & transformational for yourself

To appreciate and cherish the beauty of the stage you are in and where you have been?

 

To pour some love back into yourself that you so freely give others

To acknowledge that self-love isn't selfish

To just feel good about yourself and have fun

To learn to love the reflection looking back at you in the mirror

To tell your own story and document your journey - embracing every freckle, line & scar

They say ife begins at 40, so own it and enjoy it! You're just getting started.

Maybe up to this point in your life, you've only tried to be who people expect you to be, giving so much to others and hardly giving to yourself - not taking the time to look within, but as you experience life more and walk into those beautiful years of 40 and beyond, you begin to see different, we begin to try to live a little and let go of people's opinions.  

How much? What's included?

I’m offering this 40 over 40 experience for a special price of $499 Total value is over $900.

What does the $499 include?

As one of my 40's, 50's, 60's, 70's+ women, you will receive:

CONSULTATION: We will discuss how you will love to be photographed, wardrobe and styling.

 

PROFESSIONAL HAIR & MAKEUP: You will be pampered with professional makeup and hair styling from our amazing makeup artist to make you look and feel your best.

 

FULL ACCESS TO STYLE CLOSET: You are welcome to go through the collection of beautiful dresses in our client closet to pick some pieces to complement your own clothes for the shoot.

TWO HOUR LUXURY SESSION WITH UP TO 6 OUTFIT CHANGES: I’ll be directing you every step of the way during the photo session so that you’ve got nothing to worry about. Our job as a team is to help you feel comfortable and enjoy the entire experience

As one of my 40's, 50's, 60's, 70's+ women, you will receive:

PORTRAIT OF YOUR CHOICE: Immediately after your photo session, we will review your images where you’ll see all your beautiful portraits and get to choose one complimentary image. 

ORDERING SESSION: Get ready to fall in love with many of your images - in love with YOU like never before. You will have the opportunity to purchase extra images you love during the viewing where I will also show you different products.  

What you purchase is entirely up to you - my job is to take the most beautiful images of yourself you have ever seen so you want them all. Please inquire about my product menu if you would love to purchase additional images. Also check our FAQs

VIP AT BOLD WOMAN GALA: We will be celebrating you and the other incredible women on the project with an exclusive Gala event tagged BOLD. It will be a night of fun, laughter, food, connection and inspiration as amazing women share their incredible journeys that will leave you inspired and motivated.

YOU WILL BE CELEBRATED IN BOLD WOMAN MAGAZINE: This is your keepsake, something beautiful to remember this experience. You get to share something fun about you on your magazine page with your beautiful portrait.

POSH5645_nologo_edited.jpg

I'm Abi, an award-winning photographer in Edmonton

Throughout my 14 years behind the lens, I've seen firsthand the incredible impact that images can have on how we see ourselves.

 

My goal with this campaign is to encourage a shift in perspective. I want to highlight the beauty and strength that come with age.

 

By showcasing these wise women in a positive light, I hope to spark a conversation about redefining beauty standards and empowering the EVERYDAY woman at every stage of life.

Will you join me and these BOLD women?

First Round Participants - 40 over 40 Project