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I've put together some of the most common questions I get. To find an answer to your specific question, please browse below or get in touch and we can chat about it over Zoom or phone!

  • I am not photogenic & don't like the way I look in pictures. Will I love my photos?
    I don't believe there is anyone who is not photogenic. We have had lots of clients in the past with this fear and their minds were completely changed when they saw the results. It's your photographer's job to make you look good in pictures using a combination of professional skills - outfit styling, flattering angles, the right camera lens, colours, etc. Remember, we have a styling consultation ahead of your shoot and our makeup artist would have glammed you up as much or as little as you want to enhance your best features - you'd be super confident and feel on top of the world even before I take the first shot. You are beautiful and I promise to photograph you in the most flattering way while capturing your authenticity. I guide you every step of the way so you have absolutely nothing to worry about. That's what you are paying me for.
  • How do I book my 40 over 40 Experience?
    The best way to get in touch with me is through my contact page. I'll invite you to book a consultation with me so I can walk you through the process and answer all of your questions. It is such a transformative experience, you'll absolutely love it! Don't put it off. Get in touch and let's start planning your custom 40 over 40 session!
  • Can I include my partner or family in the 40 over 40 session?
    While the session is intended to celebrate you as an individual, we understand that family members and loved ones are an important part of your life and can be included in select photos upon request. You may request before or during your styling consultation if would like to incorporate your family into your session, and we will do our best to accommodate your requests while still maintaining the integrity of the project. Our goal is to capture the essence of who you are as an individual, while also highlighting the connections and relationships that are important to you.
  • What will I get for being a part of the 40 over 40 project?
    As a participant in the 40 over 40 project, you will receive 1. A guided portrait session 2. Professional makeup 3. Wardrobe styling 4. VIP ticket to the BOLD Woman Gala 5. Feature in 40 over 40 Magazine Ultimately, the 40 over 40 project is about empowering women to feel confident, beautiful, and proud of who they are, and to acknowledge that age is just a number.
  • Do you have sessions on Saturdays? I work during the week.
    I'm a mum to three young boys and love to be there for my family over the weekends so I work mostly on weekdays. I however offer only 2 Saturday slots every month for client sessions. So if you absolutely want a Saturday session, book quick. And you're worth it if you have to take one day off work for yourself. You already do for your kids or Dr's appointments when needed.
  • How much can I expect to spend?
    Your $450 discounted fee as a participant of the 40 over 40 project already includes one complimentary photo. However, my clients over the years fall in love with their images and want to decorate their homes to remind themselves that they are worth it and they're GORGEOUS! Some clients spend $2,000 and others spend $4,000 or more. Here's what I tell my clients "Only buy what you love". Each collection of images comes in a beautiful gorgeous box filled with your matted prints (hand-made in Italy) AND the digitals. Some clients also love to include our stunning Wall Art pieces - the possibilities are endless on how we preserve & display your beautiful images. My job is to take the most beautiful images you've ever seen so you love them all, and you just might!
  • Can I book now to save my spot and schedule my shoot for later?
    Absolutely! Most clients book their spot on the project (since it's limited to 40) and then we schedule their shoot for weeks or months in advance. The only condition is that the shoot date is on or before Aug 31, 2024
  • How do I know what to wear?
    This is a very common question we get! Firstly, don't stress about wardrobe. We understand that selecting the perfect outfit for your session can be challenging. That's why we offer a pre-session consultation where we discuss clothing options and provide recommendations based on your personal style and the type of portraits you are looking to capture. Additionally, we have a beautiful client closet of various sizes where you will find 1 or 2 outfits that you may want to incorporate in your shoot. We also have alot of fun with creatively draping fabrics for an artistic portrait look.
  • Can I get professional makeup done?
    Professional makeup is a complimentary service we offer and always included in the sessions. You deserve to be pampered and our team of makeup artists are itching to glam you up like they've done for many others!
  • Can I do my own makeup before coming?
    If you are very proficient with makeup application, then yes, you are welcome to come to your portrait session wearing your preferred makeup. However, we highly recommend that you consider having your makeup professionally done by our expert makeup artist. We offer makeup services that are specifically designed to complement the natural beauty of our clients and to help them look and feel their best during their portrait session. This is a complimentary service at no extra charge. Our makeup artist will work with you to create a look that enhances your features and complements your outfit and personal style. They use high-quality products and techniques to ensure that your makeup stays fresh and radiant throughout your session. Additionally, our makeup services can help reduce shine, hide blemishes, and minimize any imperfections, resulting in more flattering and polished photos. At Memoirs Photography, we understand that every client has unique needs and preferences. That's why we offer a range of makeup options, including natural, glam, and bold looks. We aim to provide a stress-free and enjoyable portrait experience, and our professional makeup services are just one way we can help you achieve your desired results.
  • Can I have multiple types of shoot/outfit changes during my 40 over 40 session?
    Absolutely! You already have your day off work, hair and makeup professionally done so why not make the most of it! Glamour/Boudoir/Headshots...we can do it all at your shoot. We offer multiple background changes for the different looks. I always enjoy showing the different dimensions of my amazing clients and it's always such a fun experience. You can have up to 6 different outfits/looks.
  • How long will the session take?
    We always recommend you take the day off as a fun day so you get to go out on a date with friends or your partner with your glam look after the session. It starts with your makeover, multiple outfit changes with various backgrounds and lastly, viewing the gorgeous images we just created. You can expect to spend 4-5hours in the studio on the day of your shoot. Makeup & hair styling - 1hr to 1hr15mins Photo session - 2 to 3hrs (depending on how many looks you choose and if you are including someone or family in your session) Viewing & Ordering session - 1hr
  • Where will the session take place?
    All of the sessions take place at our studio in the Riverside area of St Albert, Edmonton. The studio is equipped with a dressing room and a wash room for your convenience.
  • What if I'm not satisfied with the makeup done for me?
    We only work with skilled and experienced makeup artists to ensure that our clients look and feel their best in front of the camera. During your styling/design session, we discuss your preferred makeup looks. Also on the shoot day, our makeup artist will confirm your preferences before and during application. If you love the pictures on you've seen on the website, then you'd absolutely love yours too. However, we understand that makeup is a personal preference. In the unlikely event that you are not satisfied with your makeup application, our makeup artist will work with you to make any necessary adjustments and ensure that you are happy with the final result. Our goal is for you to feel confident and beautiful during your photoshoot and will do everything we can to make that happen.
  • How will my images be delivered?
    Our clients love to enjoy their images in the form of Wall art, Folio box and Albums. All of these images come accompanied as digital files as well for you to share on social media and put to other uses.



Let’s have a quick chat about including you in the 40 over 40 Portrait Experience.

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